AVOID THE TAILBACKS AND TRAFFIC JAMS THIS HALF TERM

Northern has thrown its weight behind Leeds’ post-pandemic tourism recovery activity, with a campaign designed to attract people into the city from across its network this February half term.

The train operator’s ‘Fun Days Out by Train’ campaign will first target residents of Sheffield, whose schools’ half-term break officially begins on Monday, 14 February.

A follow-up campaign will focus on Barnsley, Bingley, Bradford, Halifax, Harrogate, Manchester, Shipley, Skipton and York, whose half-term begins the week later, on Monday, 21 February.

Reminding customers that under 16s travel for half price and under 5s go free, Northern is promoting Leeds’ top family visitor attractions as well as the city’s best shops, bars and restaurants.

Commenting on the campaign, Northern’s regional director, Tony Baxter, said: “With the city’s visitor economy in ‘re-launch’ mode, we want to play our part in helping businesses back on their feet.

“This campaign is designed to catch the eye of our regular commuter passengers and encourage those looking for things to do with the children this half-term to hop on the train for a different reason.”

Northern is the second largest train operator in the UK, providing more than 2,000 services a day to more than 500 stations across the North of England.