Temperley London to open pop-up store in Victoria Leeds
Leading British Brand opens first store outside the South East
British brand Temperley London is to open its first standalone store outside the South East in Hammerson’s flagship destination Victoria Leeds tomorrow (Friday 15th November). The retail space will be stocking the Temperley London Autumn and Winter 2019 collections, along with a select offering of their iconic Bridal collection.
Temperley London focuses on women’s ready-to-wear collections, and offers a comprehensive range of daywear, cocktail and eveningwear. The brand was founded by Alice Temperley MBE in 2000, and Alice continues to head up the creative direction of the business. Temperley London uses artisan techniques and intricate hand-worked embellishment, an aesthetic synonymous with Alice’s creative style. The brand currently has four standalone stores, including its flagship store in Mayfair, and its products are distributed in over 30 countries across the world.
Jo Coburn, General Manager at Victoria Leeds, said: “Bringing Temperley London – an iconic British brand which offers beautiful, luxury designs – to Victoria Leeds is an exciting opportunity for us. It’s a great addition to our line-up and allows us to continue to showcase the very best the region has to offer, making us a hub for great fashion in the city for both residents and visitors alike.”
Luca Donnini, CEO of Temperley London, said of the opening: “Temperley London is aiming to expand its own retail operation in key UK locations outside London; we have chosen Victoria Gate as a first step. This is part of a strategy which aims to give access to a wider audience in our National market. Leeds will be an important space to showcase our new product categories launching in 2020, together with the magic Bridal collection. The new ready-to-wear collection and range in pricing will open us up to a wider customer base whilst still providing a luxury one to one service experience”
Victoria Leeds has attracted a number of high-profile brands already in 2019, including Peloton, local homeware retailer Dowsing & Reynolds, and Rapha.