Success for Leeds bar as they introduce ‘Around the World in 80 Beers’

Success for Leeds bar as they introduce ‘Around the World in 80 Beers’

The Bierkeller entertainment complex has seen a huge growth recently with hugely successful bars opening in Liverpool, Manchester and Blackpool. This innovative brand has become well known for great food and drinks, as well as superb live entertainment and regular promotions to really draw in the crowds. All of the bars have a welcoming and informal atmosphere which has enabled the Bierkeller group to build a really committed and regular clientele. With an exciting roster of events there is always something new for the customer to look forward to!

This latest part of the group’s expansion is here in Leeds, where the bar formerly known as the Park Row has been not just renovated but completed transformed to become ATW 80, as Around the World is affectionately known. The new bar will offer a unique competitive edge to the already vibrant Leeds entertainment market. ATW 80 is encouraging their customers to sample a wide range of beverages, each time marking off the beer in a specially made passport. Once the passport has had all 80 beers in 6 continents ticked off, the lucky connoisseur will be entered in to a £10,000 world-wide trip of a lifetime prize draw. ATW 80 will also enjoy a special launch where VIPs and invited guests will be able to sample all of the sumptuous food and great beers on offers whilst enjoying the live music that Bierkeller is now famous for.

Tom Lawson, Marketing Manager for The Bierkeller entertainment complex, commented.
“The Bierkeller entertainment complex is thrilled to introduce a brand new bar to Leeds. Around the World is already popular in other Northern cities and is part of our ever-expanding mission to provide new experiences for our clients. The Bierkeller and Sports Bar have been hugely successful in Leeds, which has led to this exciting expansion. I’m particularly looking forward to giving one lucky customer the unique opportunity to go on their very own tour around the world. It is an amazing prize and one we hope our customers will enjoy competing for! Most importantly, our clients can relax in style and enjoy the fun atmosphere at Around the World, knowing that they can enjoy amazing food and drink from around the globe at accessible prices, with a quality of service and a warm welcome that have become synonymous with the Bierkeller brand.”

Peter Robinson, Area Manager added, “We are really pleased to announce the opening of Around the World in 80 Beers in Leeds. It has been an exciting time for us in terms of expansion, and the Bierkeller brand has become so well-established across the North. Leeds is a really vibrant and energetic place and we know that the customers here will enjoy the fun element of ATW 80, as well as enjoying the international drinking and dining experience that it represents. It is a great time for us to be opening in the run up to the party season, so we expect it will be a busy time for this new Leeds addition, and hopefully all of our locations across the region.”

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