A Cold Calling Control Zone has been set up to protect the residents in the Morley South Ward from Cold Callers, which has been funded by the Leeds City Council’s Outer South Area Committee and Aire Valley Homes Leeds’ Area Panel.
In recent years, through the help of West Yorkshire Trading Standards and partner organisations such as the Neighbourhood Policing Teams, Neighbourhood Watch, Area Committees and local housing associations, Cold Calling Control Zones have been funded in areas where residents have suffered at the hands of rogue traders, doorstep criminals and unsolicited sales people.
The zones have been hailed a huge success nationally and have received a warm welcome from residents. Zones have been shown to reduce overall crime in the areas where they have been launched.
To strengthen local community support, Trading Standards has also introduced its SAFER (Scams and Frauds Education for Residents) project in Leeds, helping older and vulnerable adults identify scams, frauds and bogus callers to avoid becoming victims. Funded by the Big Lottery Fund, the two year initiative will be delivering a series of community workshops, with interactive, hands-on activities, raising awareness of doorstep crime, scams and frauds and the benefits of using trusted/vetted trader schemes for household work.
Graham Hebblethwaite, Chief Officer of West Yorkshire Trading Standards Service, said “This initiative is a simple yet effective mechanism in the fight against doorstep criminals and cold callers. The popularity of the zones continues to thrive throughout West Yorkshire, and the feedback from residents ensures that we can continue to make improvements and develop the zones further’.
Cllr Neil Dawson, Community Safety Champion for Outer South Area Committee, said ‘A number of criminals do pose as doorstep salespeople and bogus utility company officials and the implementation of these ‘Cold Calling Control Zones’ helps to raise awareness over the type of tactics often employed by doorstep criminals and also brings this type of criminal activity to the forefront of people’s minds. Working in partnership to inform and advise residents helps to combat this issue in the most effective way.’
Simon Costigan, Chief Executive Aire Valley Homes Leeds commented, “We are really keen to be part of such a proactive initiative, working in partnership to combat this type of criminal activity, helping tenants and residents to feel safer in their homes.”
For further information on Cold Calling Control Zones please visit http://www.ts.wyjs.org.uk/wyjs-trading-doorstep-crime.asp or telephone the Citizens Advice Consumer Helpline on 08454 04 05 06