Local brewery success after beer wins Sainsbury’s listing

Local brewery success after beer wins Sainsbury’s listing

Kirkstall Brewery’s ‘Kirkstall Dissolution Extra IPA’ beer has won a regional listing in 16 Sainsbury’s stores across Yorkshire. The brewery, based in Wyther Lane, Leeds, beat over 150 breweries across the UK to win a six-month contract, which sees stores including their local Leeds White Rose branch stock the beer.
On Friday 30th November, John Kelly, sales manager at Kirkstall Brewery, visited the store in White Rose Shopping Centre to see his winning product up-close. The £1.99 beer comes in a 500ml bottle with a 6% alcohol measure. The beer a strong, full-bodied flavor and is dry-hopped to deliver an intense taste experience.
The beer won the listing after Kirkstall entered the product into the ‘Sainsbury’s Great British Beer Hunt’, which gave brewers across the country the chance to enter products in the bid to win a regional or national listing at Sainsbury’s.

Rachel Reeves, MP for Leeds West, met John at the store on Friday to congratulate him on the success. She said: “It’s great to hear that a major retailer like Sainsbury’s is supporting local suppliers in this way. It helps to give great exposure to the brewery and I know the beer will be a hit with customers across Leeds. I’m looking forward to picking up a bottle on my next visit to Sainsbury’s.”
Sainsbury’s Beer Buyer Jack Rutherford added: “The competition recognises the depth of talent of UK brewers and brings some unusual and exciting beers to the shelves for our beer-loving shoppers. We’re passionate about supporting local suppliers and the ‘Kirkstall Dissolution Extra IPA’ was a big hit with our judges. We hope it’s a big success too with our Yorkshire customers”.
The Kirkstall brewery opened in mid-2011 and has revived the long tradition of brewing in Kirkstall, helping to once again make Kirkstall known for its great beer.
John Kelly said: “We’re lucky to have developed a reputation for quality very quickly thanks to a very supportive local community. A listing with Sainsbury’s is a further endorsement and we’re delighted!”.

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