AT LONDON'S GRADUATE FASHION WEEK
The Graduate Fashion Week 2019 Best Of’ Show took place last week as part of a 4-day long event from the Graduate Fashion Foundation that works to bring innovative and exciting emerging talent to the world’s attention.
The Best Of show presented the most exciting graduate talent from this year’s showcase including Leeds very own Bella Bond with an amazing concept inspired to educate consumers on the magic of sleep.
As part of the show, twelve awards were presented to twelve graduates by GFW Ambassador and Professor Caryn Franklin MBE.
Now in its 28th year, Graduate Fashion Week bridges the gap between graduation and employment by shining a light on the talent of tomorrow. The organisation is supported by 16 Global Ambassadors and 7 Lifetime Patrons including: Dame Zandra Rhodes DBE RDI, Christopher Bailey MBE, Victoria Beckham OBE, Vivienne Westwood OBE RBI, Nick Knight OBE, Diane Von Furstenberg and Nadja Swarovski.
The Fashion Marketing Award was given to Bella Bond from University of Leeds whose project was well researched, beautifully executed and had a strong brand narrative.
Bella Bond says: “The inspiration behind my idea was educating consumers on the magic of sleep. It was a temperature regulating sleepwear product which had a special technology in it which would regulate temperature to the user. I had a full omni channel marketing strategy so I could get the message across to everyone through every avenue.”