FRAGRANCE IN MOTION

LIZ COGGINS FINDS OUT FROM CHANEL PERFUMER OLIVIER POLGE THEIR NEWLY LAUNCHED FRAGRANCE

FRAGRANCE IN MOTION

Fragrance creates memories. It can be an adventure taking us to places we can only dream about. It conjures up images and fires our imagination connecting us with our emotions.

Chanel’s new trio of fragrances Les Eaux de Chanel is a whole new fragrance experience. Each fragrance is inspired by the places that played a significant part in  Gabrielle Chanel’s life.

Deauville is where it all began for Chanel in 1912. In this seaside resort the young milliner Gabrielle Chanel sold her first creations and launched her first collections. Her shop on one of the chic streets in Deauville features clothing styles borrowed from sailors, stripes, beige and jersey fabric. These ideas mapped the future contours for her iconic style.

    

 

 

 

 

 

 

 

 

 

Gabrielle and her aunt outside the Deauville shop

Chanel perfumer Olivier Polge created Paris-Deauville as homage to this time “More than the actual reality of the destination, I liked the idea, urbanites make of it when they dream of a weekend away in the country. I wasn’t striving to capture the Normandy countryside as it is today but rather the promise of a stroll through the tall grasses” he told me.

Paris-Biarritz reflects Gabrielle’s move to Biarritz in 1915 where she chose a luxury villa as her store location attracting the rich and famous who holidayed there including Queen Victoria Eugenia of Spain, who became a loyal customer. There were endless parties and picnics on the beach with the creme de la creme of Europe’s society.

According to Polge Paris-Biarritz gives an open air and aquatic sensation. “I wanted to create a sensation on the skin as if each ingredient was soaked in water”, he confides.

 

 

 

 

 

 

 

 

 

 

 

For his third fragrance Paris-Venise Polge draws on the inconsolable grief she suffered when her lover Boy Capel died tragically in a car accident and friends invited her to Venice, where she regained the will to live.For Gabrielle Venice was a restorative, inspirational, whirlwind that re-ignited her career spark.

 

 

 

 

 

 

“The creation of Eau de Chanel Paris-Venise draws inspiration as much from the long journey on the  orient express from the French capital to the Italian city, as from the destination itself”, explains Polge.

“I wanted people to smell the gateway to the Orient, which at Chanel, is also an evocation of the baroque. This is probably the most urban Eau of the three, he adds.

Les Eaux de Chanel are now available from http://www.chanel.com/en_GB/

 

 

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