A Huddersfield company was recently involved in the BBC Sports Personality of the Year, staged at ExCel Arena, London on 16th December. AR Events Ltd based in Railway Street was appointed as the ‘nominated agency’ responsible for sales of corporate hospitality packages for the eagerly anticipated event.
The company specialises in Corporate Hospitality for many events including the Cheltenham National Hunt Festival and the Grand National at Aintree, Grand Prix Motor Racing at Silverstone, and the Land Rover Burghley Horse Trials amongst others. The Directors, Charles Webb and Andrew Roebuck have over 30 years experience in the hospitality and events industry. Alongside this they have a long standing relationship with the BBC going back 14 years where they are responsible for selling and managing hospitality at the BBC Proms in the Park and Radio 2 Live in Hyde Park.
Charles Webb said, ‘It was an honour to be part of the 2012 BBC Sports Personality of the Year, celebrating the success of our sports stars in such a memorable year. The corporate guests enjoyed a once in a lifetime experience completed by rubbing shoulders with their sporting heroes at the post show party.’
Access to the VIP post show party was not all that was included in the package enjoyed by the guests. They were treated to a drinks reception, followed by a lavish three course meal with well known pundit John Inverdale hosting a Q & A session with a panel of Olympic medallists. They then watched the show from premium seating in the front blocks along with a 16,000 crowd and an estimated TV audience of 14.5m. AR Events sold over 600 packages at the event which saw cyclist Bradley Wiggins claim the prestigious trophy after his Olympic time trial gold medal and historic Tour de France victory.