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News Yorkshire's Tourism Board Crowned Best In Europe

Welcome to Yorkshire scoops prestigious honour

A campaign to boost tourism in Yorkshire has been voted the best in Europe. Welcome to Yorkshire, the county’s official tourism agency, scooped up the award for Europe’s Leading Marketing Campaign at the World Travel Awards, beating stiff competition from the likes of Thomas Cook, Expedia.com and Visit London.

More than 25 million people have seen the TV adverts for the county, which are just one of a string of high-profile promotions led by the board. International sales director Peter Dodd said: “This is an absolutely phenomenal feat for us. We have beaten off some tough competition from seven other tourism bodies across Europe, but we have worked hard to plant Yorkshire firmly in the public eye and on the tourist map and this award reflects that.

“Since we launched Welcome to Yorkshire 18 months ago, our team and our partners have pulled out all the stops to spread the word that our county really is the best in Britain. Now we have proved this by beating the rest of Europe.”

Chief executive Gary Verity added: “Yorkshire can be very proud already as we are the only body in England to be nominated for the World’s Leading Tourist Board award.

“We are a leading example to the rest of the country of how successful tourism can be and we are proud to have helped catapult Yorkshire onto the global stage.”

Welcome to Yorkshire will now go head-to-head with 15 other contenders across the globe for the ultimate accolade: World’s Leading Tourist Board 2010. The overall winner will be announced at a ceremony in London on 7th November.

Posted on Thursday 28th October 2010
Jonathan Forrester

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